ABOUT ASHERAH SWIMWEAR

We're a luxury, small-batch swim and resort brand designed for women who want to feel confident, powerful, and unforgettable. Every piece is crafted with intention, from our signature textures and custom prints to our elevated fits that sculpt, flatter, and move with you. Made in the USA, our collections blend sexy silhouettes with refined details, slow-fashion values, and quality you can feel the moment you put them on.

For over a decade, Asherah has pushed beyond traditional swimwear, creating designs that transition from beach to lifestyle seamlessly, bikinis that fit like tailored pieces, resort styles that upgrade any vacation, and statement looks that stand out in photos and in person. Loved by celebs, travelers, and luxury swim collectors, our brand celebrates individuality, confidence, and the art of feeling good in your own skin.

This is swimwear made for movement, intention, and women who aren’t afraid to take up space.

FROM THE FOUNDER

I started Asherah Swimwear over ten years ago with one mission: to create swim pieces that make women feel confident, powerful, and undeniably beautiful. What began as a small creative vision has grown into a luxury brand rooted in craftsmanship, slow fashion, and an unwavering commitment to fit and quality.

Every design is intentional, from the fabrics we select to the textures, prints, and silhouettes we bring to life. I create pieces that sculpt, move, and elevate the female form, because swimwear should make you feel seen, supported, and celebrated. Not just on vacation, but in your everyday life.

Asherah is built on purpose, passion, and individuality. It’s for the woman who wants more than just a bikini, she wants confidence, luxury, and a statement she can feel the moment she steps into it.

Thank you for being part of this journey and for choosing pieces handmade with care, creativity, and heart.

— Cheryl Jones, Founder & Creative Director